The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition |
 | Authors: Kerry Randall, Andru J. Johnson
Publisher: American Bar Association
Category: Book
List Price: $69.95
Buy New: $46.16
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Rating:  1 reviews
Sales Rank: 1509660
Media: Paperback
Edition: 2
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.9 x 7 x 0.6
ISBN: 1590316215
Dewey Decimal Number: 659.1934
EAN: 9781590316214
ASIN: 1590316215
Publication Date: May 25, 2005
Availability: Usually ships in 1-2 business days
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Editorial Reviews:
Product Description
Essential for law firms that advertise in the Yellow Pages, this book explains how to plan and design a more effective, targeted Yellow Pages advertisement--one that attracts the type of clients the firm is looking for and stands out among competing ads.
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Customer Reviews:
An Outstanding Guide for Lawyers February 25, 2006
Richard L. Larkin (Chicago, IL USA)
2 out of 3 found this review helpful
Following the principles and exercises in this book will result in ads that generate more calls from the right types of clients, and will almost certainly give any lawyer a significant advantage over the competition. Any lawyer who advertises in the Yellow Pages without following the steps outlined in this book is taking a huge gamble with his or her money. A yellow Pages ad developed using the principles in this book will likely generate many thousands of dollars more revenue than one created by the directory publisher.
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